by Erik Dungan
In part I of this little experiment I talked about how I created 4×6 prints with an engagement image and link to the event. After a bit of procrastination, I finally finished editing the wedding and launched the gallery.
ProDPI Special
First, I want to point out that ProDPI has a Promo Pack special which allows you to order 100 of the same 4×6 print for $15 (or 5×7s for $25). This is ideal for printing these promo handouts.
Registrations
My wedding was fairly small. I’d guess about 100-125 guests. Three weeks after the wedding, I had 21 people register to see the images. That’s about 17-20%, which I’ll call “fair” for lack of experience. If anyone else has a better idea of a “good” response rate, please leave some comments.
The Email Blast
I used the NextProof email tool to email everyone who registered. I could have also used a separate mailing list tool like campaign monitor or mad mimi if I wanted to track response rates with more detail. But I have to eat my own dog food, plus 21 people isn’t enough for me to worry about.
Here’s the email message I sent:
Hello Everyone,
Thanks for allowing me to be part of Nicole and Nohel’s wonderful wedding. It was a pleasure meeting some of you. I’m excited to let you know the images are now available online.
You can view them here:
http://erikdungan.nextproof.com/galleries/nicole-nohel/
- Registration is required to view the images
- Use the links on the right to browse by category
- Click the “Featured Images” tab to see my personal favorites
- You can mark any image as your “favorite” and come back to it later
- SPECIAL: use the coupon code SAVE10 to save $10 off any print order (through July 14)
If you have any questions, feel free to email me at erik.dungan@gmail.com
Thanks,
Erik Dungan
Photographer
erikdungan.com
Take note that I did create a coupon code which expires soon. My hope is to encourage some immediate purchases. I also added a few instructional points (making sure people know they have to register, how to see featured images, etc.).
Statistics
The email just went out Friday, so no purchases yet. But looking at Google Analytics, I can see a few things.

First, only 53 visits but over 2,500 pageviews. This is good. While I’ve only had a handful of visitors, they are visiting a lot of pages (i.e. they are browsing a lot of images in the gallery). Also, the average time on site is close to 10 minutes. Also good. Once the gallery has been up for a couple weeks, we should see a lot more visits (and hopefully some orders).
More to Come
I’ll continue to report on the progress of this gallery. Comments are welcome. The biggest takeaway from this should be: (1) take advantage of the ProDPI promo pack, and (2) make sure to get your stats in your galleries asap.
Cheers.